Live Free. Ride Alive.

Rider to Rider.

How do you promote motorcycle safety to a group that resists authority? You don’t preach—you listen. Live Free. Ride Alive is a digital-first campaign for the Pennsylvania Department of Transportation that shares real rider stories with one goal: one less accident, one less fatality. At its core is a moving documentary exploring the thrill of the ride, the pain of loss, and the life-altering impact of motorcycle crashes. Shown in theaters and at rallies, the film was supported by a statewide campaign—including banner ads, barroom postcards, and earned media—to reach riders wherever they gather.

Awards: National Addy Awards | Gold, Philadelphia Addy Awards | Best of Show – Public Service, Philadelphia Addy Awards | Gold