OHIO LOTTERY

Think Big. Win Bigger.

To promote the Ohio Lottery’s Big Ticket Instant Games—with top prizes up to $5 million—we needed an idea as oversized as the winnings. Enter Colossal Inc., a fictional mega-corporation built around doing everything absurdly, hilariously big. From concept to execution, the campaign delivered tongue-in-cheek scale and plenty of personality—proving that to win big, you’ve got to go big.