Smithfield Culinary

From Back of the House to Front and Center.

Smithfield was a trusted name in foodservice—but the division serving chefs and operators needed its own voice.

We created Smithfield Culinary, developing the name, identity, and messaging to reposition the brand for a more discerning, professional audience. The result was a clearer, more focused platform—one that honored the legacy while establishing a distinct presence built for the people who use it every day.