STARKIST

SAVING A PRODUCT. AND GROWING A BRAND.

StarKist Tuna Creations was failing. Sales were down and the company was considering walking away from the product altogether. We found the right audience, gave them a new reason to think about tuna and turned the pouch into a convenient solution for lunch. Six months later, sales were up 45%. The rest of the StarKist portfolio saw a 10% halo effect. And StarKist was named Marketer of the Year. Not bad for a product that almost got canned.