The Resort at Paws Up

Roughing it. Redefined.

The Resort at Paws Up brings together two things that rarely occupy the same sentence: the freedom and adventure of the Montana wilderness and the service and amenities of a world-class luxury resort. Our work leaned into that tension—turning “roughing it” on its head and helping define a very different kind of camping. From private butlers and gourmet dining to king-sized beds and bathrooms worthy of a luxury hotel, the unexpectedness of the experience became the idea.The work helped create a distinctive voice for the resort while doing something even more important: driving demand. One campaign proved so effective that the resort ultimately added accommodation capacity to keep up with the response.

AWARDS: Philadelphia Addy Awards: Multiple Gold and Silver