Yuengling

Beer Meets Beta Test.

Yuengling had a loyal following—but mostly with older drinkers. To reach Millennials, we needed more than posters, coasters, and bathroom signs. We needed something unexpected. So we turned a casual idea into something tangible: the world’s (as far as we know) first Twitter-activated tap handle—blending digital, social, and on-premise into one simple interaction. Tweet to pour. Share to engage. Try the beer, and make it part of the story.

Awards: Philadelphia Addy Awards | Best of Show – Digital & Gold